BLUE OCEAN STRATEGY

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across fi ve continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the au thors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shr inking pr...[Read more]